The Rock Palace

A friend of mine came to me a few years ago and introduced me to her new business venture. She had recently fallen into a large quantity of rocks and minerals and had to figure out how to sell them. (How she came into a warehouse full of rocks is a great story, but sadly not mine to tell.) Although I had no advice for her on how to rid herself of over 10,000 mineral specimens, I did offer to make a brand identity for her, so at the very least her new business venture could look as pretty as the rocks she was selling. She had named her company The Rock Palace, a title I was instantly excited by because of the illustrative logo potential. A palace made out of shiny diamonds? Now that’s fun. I spent some time sketching different fortresses, towers, and castle gates, before settling on the design you see below. A construct made out of easily identifiable gemstones that could be interpreted as a sprawling diamond palace, or maybe a crown fit for the ruler of said palace. I chose to pair it with a typeface I had been eyeing for some time, Just Cosmic by SnipeScientist. (A typeface that was rising in popularity at the time, and now can be seen all over.) With such a fun and whimsical primary typeface, I knew I had to pair it with something simple as the secondary, and decided to go with a classic, Josefin Sans. Clean, simple, but still trendy and stylized. Mix in some jewel tones, and we have ourselves a solid brand identity for a girl just trying to rid herself of a bunch of rocks.