This is an example of a project with pretty strict limitations – they didn’t want to change the logo too much and had colors that were symbolic to the club. I didn’t see this as a negative, though. At the time, I had been doing a lot of passion projects where I was concepting everything from scratch, and while that’s a blast in it’s own right and nothing will ever replace the freedom of getting to make every choice yourself, working with a predetermined identity that just needs a refresh is a great challenge and a good way to stretch ye ole brain muscles.
That being said, I always like to present multiple options when working on a project like this – something very safe, and something that is so far away from what the client wanted. You’d be surprised with how often a client is pleasantly surprised with an unexpected direction.
That wasn’t the case for this project, though – we stuck to traditional, historic, and familiar. Just modern enough to make the club eye catching while utilizing a font that I might not usually use, but it’s certainly one that says “this is a fencing club!”. The entire club was very happy with the results, and I am, too.
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