A new look for this popular athletic wear branding.
Sometimes in life, you’ll come across some mediocre design or a missed opportunity that’s just begging for you to fix it. (And for most designers, “sometimes” is actually pretty often, basically everyday – you’re always seeing some bad design that makes your soul cry out in agony and has you thinking ‘how could they have missed this very obvious opportunity to make this letterform into an icon.’.)
This was the case for me when I saw the GymShark logo for the first time. I’m no gym nut by any means, most of my exercise coming from walking to my local coffee shop to buy an overpriced latte, but I know I had to do something about this extremely lacking logo. I mean, come on guys, the name of your company is awesome. Gym SHARK?! There’s so much you could do with that! And yet, we get this weird, spiky, uninspired mess. I looked further into their website and branding, hoping to find some good content that had just alluded my attention, but to no avail. The itch to do something about this was gnawing at my soul, and I had to get it out of my system, even if there was zero chance of the brand acknowledging it.
Here’s what I came up with – something smoother, sleeker, and boasting a logo with gym enthusiasts might actually want to wear on their clothing. This might not be the perfect solution, but it’s certainly better than what they had. If you’re a designer, I’d love to what your take on this brand would be, and if you think I did both gym nuts and sharks justice.
I’m even proud of the copy I did for this – “Apex gear for apex athletes”? “Swim with the pack”? Come on, that’s some solid shark themed copy! Notice me, GymShark!
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